Analyze Product Performance - Benchmarking

With the proliferation of smart phones and tablets, consumers have access to endless information at their fingertips. Expectations of well-educated, web-savvy and information-hungry consumers have never been greater. For global buyers and manufacturers, comparative product analysis and benchmarking are essential tools to enable higher quality and more competitive products. Going beyond standard testing, benchmarking provides intelligence which adds immense value to your business.

For Buyers

By working with Intertek in the sourcing process, you can identity products with better performance among a group of similar ones in the market, which in turn will boost your leverage in negotiation.

• Set private brand performance specifications for suppliers
• Assess vendor's submission
• Verify product performance claims
• Lower the cost of your products
• Accelerate time-to-market

For Manufacturers

As a manufacturer, you have to stay up-to-date with market trends and to offer competitive products with good quality. Intertek's competitive analysis helps you gain insights on product performance, as well as understanding buyer's critical requirements.

• Provide insights and consultation on product development
• Develop custom performance protocol
• Improve your product positioning and quality
• Evaluate performance against customer expectations

1. In-depth Market & Supplier Analysis

• Set private brand performance specifications for suppliers
• Assess vendor's submission
• Provide insights and consultation on model design
• Advise tactical market strategy after in-depth market research

2. Informative Sourcing Decision 

• Provide primary, statistically significant data to identify which products perform better at a competitive price

3. Competitive Product Positioning

• Differentiate your products in the market using the benchmarking intelligence